Click on ‘Create A/B Test’ from the menu bar: 

Provide the Basics to Design your A/B Test Campaign. Give your campaign a Name. Choose the Type of Campaign and the Number of Variants you wish to test.

Set the components as per the type and variants. 

If you choose to test by Subject Lines, then provide the different subject lines you wish to test. Enter the Sender and Receiver’s details and click ‘ Next’: 

To test by From/Reply-To, add a subject line and enter the sender and receiver email ids:

If you want to assess the Email Content, enter the Subject Line and email IDs of the sender and the receiver and click ‘Next’.

To test ‘Customized Cases’, use completely different templates already created.

After you have entered the parameters for the selected test type, you can proceed with designing your test emails. 

Select the ‘Contact List’ you wish to use for testing. Note: Your contact list must contain equal to or greater than the number of variants you have selected.

You can select the size of your test.

Define the Winning Conditions:

Specify the duration of the test and the priority of the variants: 

Review the Summary and Schedule the Test as per your campaign needs: