Email industry rates refer to the average performance metrics observed across various sectors or industries in email marketing campaigns. These rates typically encompass key metrics such as open rates, click-through rates (CTR), bounce rates, and conversion rates. Understanding industry rates allows businesses to benchmark their email campaign performance against industry standards, identify areas for improvement, and optimize their strategies to achieve better results.
In the below table our industry-specific averages provide valuable insights to help you gauge the effectiveness of your email campaigns and set benchmarks for success.
When you view your email reports, you'll find industry benchmarks compared to your own performance, offering context to your results.
Open Rate: Indicates the percentage of emails opened relative to those sent. Targeted content and list segmentation can boost your open rates significantly.
Click Rate: Measures the proportion of recipients who clicked on a link within your email. Simplifying your call-to-action can enhance click-through rates.
Bounce Rate: Reflects the percentage of emails that were undelivered compared to those sent. Managing bounced emails can improve overall performance.
Design Tip: Crafting concise emails with a clear call-to-action and targeting specific audience segments can elevate your engagement metrics while minimizing unsubscribes.
Refer to the comparison chart below to see how your metrics stack up against industry averages. Remember, an unsubscribe rate below 1% is typical for most industries.
Please Note: Industry benchmarks in your account are updated weekly to ensure relevance to current trends.
As of March 2024:
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