Inbox Invasion: Why your emails are landing in the spam folder & how can you fix it - Email Marketing Platform | Email Deliverability Tool | SendClean

Why your emails are landing in the spam folder & how can you fix it

Imagine this: You're enjoying a quiet breakfast, scrolling through emails, when suddenly, BOOM! A neon-bright subject line screams about "FREE MONEY!" You click, intrigued. But instead of wealth, you find yourself knee-deep in diet pills and questionable investment schemes. Welcome to the unwanted world of email spam, a digital scourge plaguing over 45% of all emails sent daily (Statista, 2023).

But here's the twist: it's not always the shady internet villains behind the spam. Sometimes, it's you, the well-meaning business owner, sending emails in certain ways that trigger spam filters and land in the dreaded "Promotions" tab (or worse, the abyss of "Spam").

So, how do you avoid becoming the email equivalent of a telemarketer robocall? Fear not, fellow digital marketer! Let's unveil the 6 telltale signs of an email spammer and equip you with the SendClean magic to transform your inbox persona from unwelcome guest to V.I.P. visitor.

Spam and phishing emails plague our inboxes, but advancements in email authentication haven't stopped them entirely. Why? Complex sender systems, inconsistent authentication, and lack of communication between senders and receivers leave loopholes for attackers.

Verified email lists do well

1. Verified email lists do well

You bought a 10,000-strong email list for a steal. But here's the catch: these folks never opted to receive your emails. This, my friend, is spam territory. Building your list, organically and ethically, may take time, but it's the foundation of a healthy email relationship. With a squeaky clean list, get ready to boost your deliverability and (gasp!) even increase open rates on SendClean (SendClean, 2023).

Keep subject lines to the point

2. Keep subject lines to the point

"Limited-time offer!" "You won't believe what happens next!" These attention-grabbing lines might work for reality T.V., but not for emails. Spam filters flag such "trigger words" like sharks smelling blood. Instead, craft clear, concise subject lines that accurately reflect your email content.

Your design really makes the difference

3. Your design really makes the difference

All caps, flashing fonts, and excessive emojis – these visual screams are the hallmarks of spam. Opt for clean, professional layouts with easy-to-read fonts and consistent branding. SendClean's email templates offer various pre-designed, spam-proof options to help you create visually appealing and deliverable emails.

4. Useful content sells

4. Useful content sells

Broken promises, misleading information, and excessive sales pitches are the content crimes that land emails in the spam dungeon. Focus on providing value, not just selling. Share informative content, offer helpful tips, and build trust with your audience. SendClean's content creation tools can help you craft engaging and informative emails that resonate with your readers, not just spam filters.

5. Let them unsubscribe

5. Let them unsubscribe

Making it difficult to unsubscribe is a surefire way to get labeled a spammer. Remember, your audience has the right to say "no" politely. SendClean ensures your emails have a clear and easy-to-find unsubscribe link, keeping you compliant and your audience happy.

6.  Authenticate or Regret

6. Authenticate or Regret

Let's talk about email authentication. It's important because it's all about making sure your sender identity is secured with certificates and encryption.

Gmail and Yahoo are really pushing for sender confirmation these days. Gmail got serious about it in 2022, and it actually made a big dent in the amount of sketchy emails getting through. But hey, dealing with spam, phishing, and malware? That's a whole other story. It's going to take some real brainpower to tackle those issues.

And here's the kicker: Gmail's now telling bulk senders they have to step up their game. They want SPF, DKIM, and DMARC for domain authentication. So, if you're sending out a bunch of emails, you better make sure you're following those best practices.


Don't be an email spammer! By following these tips and harnessing the power of SendClean, you can transform your email marketing from an unwanted Spam to a welcome guest in your audience's inbox. Remember, sending clean emails builds trust, boosts engagement, and ultimately, leads to happy customers and a thriving business.

Ready to ditch the spam label and embrace email marketing success? Contact SendClean today!We'll help you craft clean, engaging emails that land in inboxes, not spam folders. Let's make email marketing a win-win for you and your audience, one clean email at a time.



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